In the world of public relations, there are messages constantly being sent out to the public with the hopes they will stick. However, too often these messages just fly through one ear and out of the other, never to be thought of again.
This term I will be writing this blog for Strategic PR Communications for the University of Oregon. I’ll be focusing on the book Made to Stick by Dan and Chip Heath, who have figured out how to make these messages sticky by creating a formula. These brothers explain what lies beneath the SUCCESs of sticky messages. No, SUCCESs is not a typo, it’s the acronym the Heath brother came up with for their sticky message formula. Each week I will explain what one letter of their SUCCESs formula stands for, why it’s important to make sticky messages and how it has been successfully applied through public relation campaigns.
By having short sentences drawn from long experiences, Made to Stick proves it’s that simple (the first ‘S’ of the acronym).
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